Airbnb veut lutter contre le tourisme de masse (et faire plus de business)pour faire rêver les vacanciers au-delà des destinations qu’ils prisent habituellement.

 

Depuis sa création il y a 10 ans, Airbnb n’a jamais caché son ambition de réinventer les voyages. Et la plateforme a plutôt réussi en besogne : avec plus de 300 millions de voyageurs et voyageuses qui ont utilisé ses services depuis 2008, presque 5 millions de logements à travers le monde et une implantation dans près de 200 pays, l’entreprise peut se targuer d’avoir bouleversé les codes qui régnaient sur l’industrie touristique. À titre d’exemple, pour héberger les touristes venus à Rio pour les Jeux Olympiques de 2016, la ville aurait dû construire 257 hôtels. Plus récemment, 15 000 personnes ont utilisé la plateforme pour les Jeux d’hiver de Corée du Sud.
Dernière étape pour devenir le maître incontesté du voyage ? Trouver la formule (ou l’algorithme) magique pour faire rêver les vacanciers au-delà des destinations qu’ils prisent habituellement.
« L’industrie du tourisme et du voyage croît plus rapidement que le reste de l’économie : il est donc important que le maximum de gens puisse en profiter. Or, actuellement, le tourisme est inégal. Pour en démocratiser les bénéfices, Airbnb offre une alternative saine au tourisme de masse qui affecte les

In an indication of an ever-growing demand that shows no sign of abating, investments in the augmented reality (AR) and virtual reality (VR) market rose to a record level in 2017. The volume exceeded $3 billion, up from $2.3 billion in 2016 which was already a more than three-fold increase from a year earlier, according to one report.

The figures by U.S. AR/VR advisory firm Digi-Capital reflect the momentum building up in the commercialization of AR and VR. No large corporation has remained that is not putting emphasis in the space — both as a manufacturer and as consumer —  with many Fortune 500 enterprises trialing various AR projects.

BofA Merrill Lynch refers to the rise of AR, VR and mixed reality as to “the fourth computing revolution” – a perfect storm between technologies like sensors, Big Data, the cloud, AI, and wearables.

In 2016, an AR phenomenon caused millions to take to the streets hunting for tiny little creatures of all sorts of color. The craze propelled the Pokémon GO app to the top with more than 750 million downloads a year after its release.

But the AR adoption curve has been less than impressive due to hurdles like undeveloped infrastructure, lack of relevant engaging content and commercial incentives. To make things worse the technology further needs to solve problems like computational power, battery life, and other hardware issues, as well as simply affordability.

Introducing Scanetchain

Recently, however, a new generation of companies has come along striving to build on this trend, linking the online and offline worlds via the Blockchain.

This is the mission of Blockchain startup Scanetchain. The company is developing an AR platform whose goal is to link physical, real-life objects to the online world.

The startup is building an AR app which will allow users to digitally identify products, brands, images, and other content around them and access relevant information.

Using what it calls “scannable markers” — intermediaries between offline objects and related online data — the company will make it possible for physical products to be interacted with, online.

 



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